Terms of Use
These terms are a binding agreement between you and img.now. They are written in plain language so you can actually read them. Please read them carefully, because by using img.now you agree to them.
Last updated 16 June 2026. This is the current version; see the "Changes to these terms" section for how updates work.
1. Agreement to these terms
img.now is a service operated by Targa Limited ("img.now", "we", "us" or "our"), which provides an online platform for generating and editing images with AI ("the Service"). By creating an account, starting a free trial, or otherwise using the Service, you ("you" or "the user") agree to these Terms of Use and to our Privacy Policy, Safety Guidelines and image rights notes, which are part of this agreement. If you do not agree, do not use the Service.
2. Who may use img.now
You must be at least 16 years old, or the age of digital consent in your country, whichever is higher, to use img.now. If you are under 18, you confirm that a parent or legal guardian has reviewed and agreed to these terms on your behalf. By using the Service you confirm that you can form a binding contract and that you are not barred from doing so under any applicable law. If you use img.now on behalf of an organisation, you confirm that you are authorised to bind that organisation to these terms.
3. Your account
You are responsible for the information you provide, for keeping your login credentials secure, and for all activity that happens under your account. Tell us promptly if you believe your account has been accessed without permission. You may not share your account, sell it, or let others use it. We may refuse, suspend or close accounts that breach these terms or that we reasonably believe pose a risk to the Service or to other people.
4. Acceptable use
You may use img.now for lawful, creative, educational and professional work. You agree not to:
- break the law, infringe anyone's rights, or help anyone else do so;
- attempt to access accounts, data or systems that are not yours;
- probe, scrape, overload, reverse engineer, or interfere with the Service or its security;
- resell, sublicense or build a competing service from the Service or its outputs without our written permission;
- use bots, automation or bulk methods to abuse credits, trials or rate limits;
- upload malware, or content you do not have the right to use.
5. Content you may not create
img.now does not allow adult or sexually explicit images. You also may not generate, request or upload content that:
- is sexual content involving, or appearing to involve, minors (we report such content to the authorities);
- misuses a real person's likeness, impersonates someone, or creates deceptive "deepfake" imagery;
- promotes hate, harassment, violence, self-harm, or illegal acts;
- infringes copyright, trademarks or other intellectual property;
- is intended to deceive, defraud, or spread disinformation.
We screen prompts and may decline, remove or refuse to deliver anything that breaks these rules, and we may suspend accounts that do so repeatedly. See the safety guidelines for detail.
6. Your content and the licence you grant us
You are responsible for the prompts you write and any image you upload. You confirm that you have the rights needed to use anything you upload, and that doing so does not break the law or these terms. You keep ownership of your uploads. To run the Service we need a limited licence to host, process, transmit and display your prompts and uploads for the purpose of providing and improving the Service, handling support, and meeting legal obligations. We do not use your uploads to train models without clear, separate consent. This licence ends when you delete the content or close your account, except for copies we must keep for legal or backup reasons for a limited period.
7. Rights in the images you create
Images you create with img.now are released under CC0, so you can use them commercially with no attribution required. AI outputs can be similar across users and may not be eligible for copyright protection in every country, so we cannot promise an output is unique or exclusively yours. You are responsible for checking that your final use is lawful in your situation. See the copyright and image rights notes for the details and a few common-sense limits.
8. Watermark
Images created on the Free plan include a small img.now watermark. Upgrading to a paid plan removes the watermark from your images. You may not remove, obscure or alter the watermark on Free-plan images.
9. Free trial, plans and billing
Paid plans (Pro and Max) start with a 7-day free trial unless stated otherwise. Key points:
- No charge during the trial. We do not bill you until the 7-day trial ends.
- Automatic renewal. When the trial ends, your plan continues as a recurring subscription (monthly, or yearly if you chose annual billing) at the price shown when you signed up, until you cancel.
- Cancel anytime. Cancel before the trial ends to avoid any charge, or cancel later to stop future renewals. Cancelling stops future billing; it does not retroactively refund a period already started.
- Credits. Each plan includes a fixed monthly credit allowance used to generate and edit images. Credits reset each billing period and, unless we state otherwise, do not roll over. Credits have no cash value and are not transferable.
- Payments. Payments are processed securely by our payment provider, Stripe. img.now never receives or stores your full card details.
- Taxes. Prices may exclude taxes such as VAT or sales tax, which we may add where required by law.
- Price changes. We may change prices or plan features. We will give you reasonable notice, and changes take effect at your next renewal. Continuing to use a paid plan after a change means you accept the new price.
10. Refunds
Because the trial lets you evaluate the Service before paying, charges are generally non-refundable except where required by law. If you believe you were charged in error, contact us and we will review it in good faith. Where a statutory right of withdrawal applies in your country, you keep that right.
11. Our intellectual property
The Service itself, including the img.now name, logo, software, design, text and other materials we provide, belongs to img.now or its licensors and is protected by intellectual property laws. These terms do not give you any right to our brand or software beyond using the Service as intended.
12. Third-party services
img.now relies on third parties, including Stripe for payments and AI model and infrastructure providers to generate images. Your use of the Service may be subject to those providers' terms, and we are not responsible for third-party services we do not control.
13. Service availability and changes
We work to keep the Service available and reliable, but we provide it on an "as available" basis. We may add, change, suspend or remove features, run maintenance, or set or adjust usage limits at any time. We are not liable for downtime, data loss, or interruptions outside our reasonable control.
14. Disclaimers
The Service and all outputs are provided "as is" and "as available", without warranties of any kind, whether express or implied, including fitness for a particular purpose, accuracy, non-infringement, or that results will be error-free, uninterrupted or suitable for your needs. AI-generated images may be inaccurate, unexpected or unsuitable; you are responsible for reviewing any output before you rely on or publish it.
15. Limitation of liability
To the maximum extent permitted by law, img.now and its team will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data, goodwill or business, arising out of or relating to your use of the Service. To the maximum extent permitted by law, our total liability for any claim relating to the Service is limited to the greater of the amount you paid us in the 12 months before the claim, or USD 50. Nothing in these terms limits liability that cannot be limited by law.
16. Indemnification
You agree to defend, indemnify and hold harmless img.now and its team from any claims, damages, losses and costs (including reasonable legal fees) arising from your use of the Service, your content or prompts, or your breach of these terms or of anyone's rights.
17. Suspension and termination
You may stop using the Service and close your account at any time. We may suspend or terminate your access if you breach these terms, if required by law, or to protect the Service or other users. On termination, your right to use the Service ends; sections that by their nature should survive (such as content licences, disclaimers, liability limits and indemnities) will continue to apply.
18. Governing law and disputes
These terms are governed by the laws of the jurisdiction in which img.now is established, without regard to conflict-of-law rules, and you agree to the exclusive jurisdiction of its courts, unless mandatory local consumer law gives you other rights. We encourage you to contact us first so we can try to resolve any dispute informally.
19. Changes to these terms
We may update these terms as the product grows. We will update the date at the top, and for material changes we will give notice through the app or by email before they take effect. If you keep using the Service after a change, you accept the updated terms.
20. Contact
Questions about these terms? Reach us through the contact page or email [email protected]. This summary is provided for transparency and is not legal advice.