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AI image generation for designers

Before the polished comp comes the messy thinking. img.now gives designers fast concepts, moodboard frames and reference imagery to react to, so you spend your time directing and refining instead of hunting for stock.

60sfrom idea to first concept
directions to explore
CC0license, commercial use

Explore directions at the speed of thought

Generate a wall of options to react to, kill the weak ones, and push the promising ones further. It is the fastest way to find a direction before you commit hours to a single comp.

  • Moodboards and style frames
  • Concept art and key visuals
  • Texture and background plates
  • Quick reference for illustration
Explore directions at the speed of thought - Designers

From reference to finished asset

Take a generated frame into the editing tools to make it production-ready: upscale for print, cut out a subject, or restyle an existing image with image-to-image to match a brief.

  • Upscale concepts to print resolution
  • Background removal for clean compositing
  • Image-to-image to restyle a base
  • Export in the format your pipeline needs
From reference to finished asset - Designers

Where it fits your pipeline

StageWhat to makeTool
DiscoveryMoodboard framesGenerate
ConceptingKey visualsGenerate + Image-to-image
ProductionPrint-res assetsUpscale
CompositingClean cutoutsRemove Background
HandoffRight-format exportConvert

Time spent, traditional vs. with img.now

relative time

A simple workflow

1

Generate options

Describe the direction and create a set to react to.

2

Direct and refine

Pick the strongest and push it with image-to-image.

3

Make it production-ready

Upscale, cut out and export for your tools.

Questions about AI image generation for designers

Is AI a replacement for my design work?
No, it works best as a sketchpad. Use it to explore directions, build moodboards, and make reference frames fast, then bring your favorite into your real tools to refine. The taste and final craft are still yours.
Can I hand AI images straight to a client as final art?
Be careful here. Ownership and rights for AI output differ from photos you shoot, so read our guides on whether AI images are copyrighted and on commercial use first. Most designers treat AI as a starting point and refine before delivery.
How do I explore many directions without redoing prompts?
Use a consistent prompt structure and change only one thing at a time, like the palette or the angle. Keeping the theme words fixed gives you a related set of concepts that read like a single moodboard.

Make your first image free

No design skills, no studio. Describe what you need and create it in seconds.

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