Image rights

What you can do with your images

Images you create on img.now are released under CC0, which means you can use them commercially, with no attribution required - In products, ads, social posts, client work and more. You do not need to ask us for permission, and there is no separate licence to buy.

For the full, plain-language version, see the copyright page, which spells out exactly what CC0 covers.

A few common-sense limits

Because anyone can generate similar images, you cannot claim exclusive ownership of a result, and you should not use img.now to imitate a living artist's signature style for commercial gain or to recreate a protected logo, character or trademark. Avoid prompts that target real, identifiable private individuals.

Staying safe for commercial work

Keep your own records of what you generated and when, describe subjects generically rather than by brand or celebrity name, and review the final image before you publish. When in doubt for a high-stakes commercial use, a quick check with your own legal advisor is always sensible.

A pre-publish checklist

Before you use an image commercially, run a quick mental check: did your prompt avoid naming a living artist, a celebrity or a trademarked brand? Does the image contain no recognisable logo or protected character? Are you treating it as a usable asset rather than something you own exclusively? If yes to all three, you are on safe ground under CC0.

Safe vs risky prompts

Safe: 'a sleek red sports car on a coastal road at sunset'. Risky: 'a Ferrari in the style of [living photographer]'. The first describes a generic subject you can use freely; the second leans on a protected brand and a named artist's style, which you should avoid for commercial work. When the stakes are high, a quick check with your own legal advisor is always sensible.