AI Etsy Shop Banner Maker
Make a banner for your Etsy shop or create display ad creatives to drive traffic to your store. Etsy shop banners are landscape images - the 728×90 Leaderboard and 970×250 Billboard best capture that wide header feel.
Creating Etsy banners with AI
Make a banner for your Etsy shop or create display ad creatives to drive traffic to your store. Etsy shop banners are landscape images - the 728×90 Leaderboard and 970×250 Billboard best capture that wide header feel. The generator understands Etsy's creative conventions - From aspect ratios to the colour palettes and visual density that its audience responds to - And produces pixel-accurate creatives in seconds.
- Output at the exact pixel dimensions Etsy expects - No resizing needed
- Multiple visual styles - Photographic, Minimal, Cinematic, Product
- Download and upload directly to Etsy - CC0, no watermarks
Why your Etsy banner matters
Etsy has 90 million active buyers and over 7.5 million active sellers. Your shop banner is the first visual element buyers see when they land on your shop page - before they read your shop name, policies, or listings. Research shows buyers decide within 3 seconds whether to browse or leave, and a professional, on-brand banner directly increases time-on-page and conversion intent.
Etsy banner sizes at a glance
Platform-native dimensions for reference. The generator produces IAB ad sizes - use the table below to resize your creative in Photopea or Squoosh after downloading.
| Format name | Dimensions (px) | Aspect ratio | Primary use | IAB equivalent |
|---|---|---|---|---|
| Big Shop Banner | 3360×840 | 4.0 : 1 | Large Etsy shop header - new look (4:1) | - |
| Mini Shop Banner | 1200×300 | 4.0 : 1 | Smaller shop header variant (4:1) | - |
| Shop Icon | 500×500 | 1.0 : 1 | Etsy shop profile image (shown at 75×75 px) | - |
Etsy banner best practices
Tested principles for creatives that perform.
- Match the banner style to your product aesthetic. Handmade and craft shops suit Watercolor or Illustration styles. Art print sellers match with Photographic. Digital product shops work well with Flat Design or Minimal. Visual consistency between banner and listings builds immediate trust.
- Keep the focal point centred. Etsy's big banner (3360×840) crops heavily on mobile - the visible safe zone is roughly the central 1200 px. Any key visual, logo, or text overlay must be within this central area.
- Earthy, warm palettes perform for handmade goods. Neutral backgrounds - cream, sage, terracotta, warm white - photograph naturally and feel authentic on Etsy. Avoid over-saturated or neon colours unless your brand specifically uses them.
- Subtle product context works better than abstract backgrounds. A banner that hints at your product category (a flat lay of craft supplies, a soft focus studio background, botanical elements) tells buyers what to expect from your shop.
- Update seasonally. Etsy search prioritises active shops. A seasonal banner (spring florals, autumn leaves, winter neutrals) signals that your shop is current and actively managed.
- Generate at 970×250 to develop the composition. This 3.88:1 ratio is close to Etsy's native 4:1 banner ratio. Use it to nail the landscape composition before scaling up to the full 3360×840.
Pre-publish checklist
Verify before uploading your creative.
- Focal point is in the central 1200 px (safe for mobile crop)
- Style is consistent with your shop's product aesthetic
- No third-party logos, trademarks, or copyrighted characters
- Big banner: at least 1200×300 px (minimum); ideally 3360×840 px
- File under 10 MB and in JPG or PNG format
- Preview banner at both desktop and mobile view before uploading