AI Facebook Banner Maker
Create Facebook display ad creatives and cover photo inspiration with AI. The 300×250 Medium Rectangle and 728×90 Leaderboard are the most-used Facebook display ad formats on the Meta Audience Network.
Creating Facebook banners with AI
Create Facebook display ad creatives and cover photo inspiration with AI. The 300×250 Medium Rectangle and 728×90 Leaderboard are the most-used Facebook display ad formats on the Meta Audience Network. The generator understands Facebook's creative conventions - From aspect ratios to the colour palettes and visual density that its audience responds to - And produces pixel-accurate creatives in seconds.
- Output at the exact pixel dimensions Facebook expects - No resizing needed
- Multiple visual styles - Photographic, Minimal, Cinematic, Product
- Download and upload directly to Facebook - CC0, no watermarks
Why your Facebook banner matters
Meta's platforms reach 3.7 billion monthly active users - almost half the world's population. The Facebook Audience Network extends ad delivery to thousands of third-party apps and websites, making the 300×250 and 728×90 IAB formats the most versatile creatives in your toolkit. Facebook display ads retain the highest brand recall of any social platform for consumer products.
Facebook banner sizes at a glance
Platform-native dimensions for reference. The generator produces IAB ad sizes - use the table below to resize your creative in Photopea or Squoosh after downloading.
| Format name | Dimensions (px) | Aspect ratio | Primary use | IAB equivalent |
|---|---|---|---|---|
| Page Cover Photo | 820×312 | 2.63 : 1 | Facebook page header image | - |
| Event Cover | 1920×1080 | 1.78 : 1 | Facebook event header image | - |
| Feed Image Ad | 1200×628 | 1.91 : 1 | Single-image news feed ad (1.91:1) | - |
Facebook banner best practices
Tested principles for creatives that perform.
- Bright and high-contrast wins in news feeds. Facebook's news feed is visually busy. Bold colour contrasts and a clear subject dramatically outperform muted, naturalistic images in A/B tests for most product categories.
- Keep image text under 20%. Facebook's ad system penalises images where text covers more than 20% of the frame by reducing reach. Generate a clean background image and add text separately in a design tool.
- Use Photographic for e-commerce, Cinematic for brand. Product photography style (clean background, well-lit subject) performs best for e-commerce conversions. Cinematic styles work for upper-funnel brand awareness campaigns.
- Square format for mobile news feed. While the 300×250 is the standard display format, Facebook's mobile news feed heavily favours square (1:1) images for promoted posts. Use the AI Image Generator for square content.
- Test warm vs. cool palettes. Consumer products in warm red-orange palettes often outperform cool blue palettes in Facebook tests - but this varies significantly by category. Always run a palette A/B test.
- The cover photo (820×312) is your first impression. Every visitor to your Facebook page sees the cover first. Generate a strong landscape composition that communicates your brand's personality instantly.
Pre-publish checklist
Verify before uploading your creative.
- Text covers less than 20% of the image (Facebook ad policy limit)
- Image is bright and high-contrast for news feed visibility
- Product or subject is clearly visible at 300×250 display size
- No prohibited content under Meta's advertising policies
- Saved as JPG or PNG in the accepted file formats
- Reviewed in Meta Ads Manager ad preview tool before going live